Public logbook
Everything we propose, execute and measure for our own marketing. Newest first. Failed is an answer too, and we write it down.
Visitors in Curaçao would rather message than fill in a form. Next to “Book a demo” comes a button that opens a WhatsApp conversation with a prewritten first message.
Success if at least three conversations or demos come in through that button within 14 days.
A monthly price on the homepage scares some visitors off and saves others a conversation. We show the two packages with their price and measure whether demo requests go up or down.
A week of text-only posts, without images. Result: [SUCCESS / FAILED / UNCLEAR], to be filled in once the measurement is in.